By Sal Essa, Founder

For the 90s kid growing up, the go to product for a killer hairstyle was hair gel. I used to treasure the time when I wore gel to look "cool" at school or at a party with friends. I'd spike my hair up or part it to the side and wait for it to go hard. After a few minutes, I would go from zero to hero in confidence. My hair would have this unnatural shine & it would stay exactly where I told it to.

For men, gel was like what a suit is to a businessman - characteristic. It was great for it's time, and some of us old school dudes still swear by it. But didn't you hate not being able to touch your hair, or letting your lady for that matter, without having to wash your hands? The nail in the coffin for me was either sleeping in the hard gunk or having to rinse my head in a small sink at the end of a funky day.

Later in my teenage years, wax & clay came into the scene. At first sight, it reminded me of Play-Doh minus the colour. Wasn't it cool? I'd dab some on my hands, rub them together (getting stuck in the process) & work it carefully into my hair. To my surprise, unlike gel, this would leave my hair looking matte & quite natural. 

Despite the natural look it gave off, neither wax nor clay won my heart in the end. It still had the same gunky problems as gel, plus, every time i'd put it in, it would yank out strands of my hair. I got sick of it.

At 21, I decided to take on the big boys with NO GUNK - my vision of a healthier way to style your hair. Working together with industry experts, we formulated the funkiest grooming products on the market, combining premium natural & organic ingredients with functionality and convenience. 2 years later, we won Best Male Hair Product 2018 and then in 2019 we were once again Highly Commended at the PURE Beauty Global Awards. Most importantly, we guarantee there's NO CHEMICALS & NO RESIDUE. We're all natural baby!